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I think in niche marketing you target the creamy layer of the society. May be the top1%. It is affordable only to them. That would be a risky bussiness as the target audiance is too small. If you spend the same effort in mass marketing a product that is affordable by the majority the chances of success are higher. In a developed county the niche market for a product can be30% but in a developing country it could be less than1%.
