Will Local Store Marketing success in the Middle East?

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Posted by:
Maryam Adel SAHARKHIZ
09-July-2014

Local Store Marketing

Question added by Nasser Khan , manager , Godrej Group
Date Posted: 2013/06/10

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by Sherif Nazmi , CEO , ICFI

It will work if done right & it pays off as well.
From my experience with McDonald's, customers like new ideas.
You have to be simple & creative.
Evaluate the events that work better & repeat them.

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