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What are the frequently asked questions used in making a Marketing Reasearch?

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Question ajoutée par Abdallah Mohamed Ali Abokamel , Etisalat - operational Team Leader , Raya contact center (Maadi Park)
Date de publication: 2012/12/23
Faizan Ahmad
par Faizan Ahmad , Regional Head - Digital Sales , Kasturi and Sons Ltd (The Hindu Group)

To get a better result one should prepare questionnaire on Likert Scale ...
and the data so obtained can be analysed with the help of Various marketing tools available like SPSS...
You need to be good in selecting statistical tool even to make most out of the questionnaire.

Mohammed Mehdawi
par Mohammed Mehdawi , Marketing Officer , Best AL-yousifi Electronics ( Panasonic )

for sure it's depends on the research objective !

Abdallah Mohamed Ali Abokamel
par Abdallah Mohamed Ali Abokamel , Etisalat - operational Team Leader , Raya contact center (Maadi Park)

1-Open Questions such as What do you think?.......What is your openion?.............

2- (Closed Questions which must be answered with (yes) or (no.

Youssef Khalil
par Youssef Khalil , Customer Service representetive , Sykes

as i believe that in marketing research first of all you will need to know what are the needs of the one you are talking to in order to use it as weapons later on so i believe that asking "would that be beneficial for you ? " is a good question so that will count as an open question & it will let you know more about the customer status

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