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When planning my Content stratefy I follow the undermentioned :
The most important part in a content strategy is to create content relevant to the purpose of your website and useful to your audience.
Content-oriented ComponentsPeople-oriented ComponentsIdentify Goals and Substance: focuses on what content is required to successfully execute your core strategy. It includes characteristics such as messaging architecture, intended audience(s), and voice and tone. Outline the Roles and Workflow
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