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WHAT IS THE SPIN SELLING CONCEPT?

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Question added by Deleted user
Date Posted: 2014/02/10
Deleted user
by Deleted user

SPIN stands for SITUATION,PROBLEM,IMPLICATION and NEED PAYOFFS.

In the SPIN SELLING Concept , a sales person interacts with a clients and saves the customer from pain by selling their product or service.

Binoj Kumar.V
by Binoj Kumar.V , Assistant General Manager-Operations & Marketing , Aitia Infotech PVT Ltd

Spin selling is a marketing scheme whereby sequences of question types are posed by the salesperson to a potential client in order to explore the client's needs. In the end, the salesperson is able to uncover implied needs and develop them into explicit needs which he is able to resolve.

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