How does social media marketing benefit your business?

relations

Public Relations

Social media marketing has many advantages:

• broad reach - social media can reach millions of people all around the world
• ability to target particular groups - many forms of social media (e.g. Facebook, Foursquare) allow businesses to target specific groups, often in particular locations
• free or low-cost - many forms of social media are free for business, and paid options are usually low-cost
• personal - social media allow you to communicate on a personal basis with individual customers and groups
• fast – you can quickly distribute information to many people
• easy - you don't need high-level skills or computer equipment to participate in social media. The average person with a standard computer should have no difficulty.

it helps us in three ways.  

1 - helps us to create awareness by provding information and contents about our service/product.

2 - helps us to get our brand out on leading websites where people like to engage and read stores

3 - compliments our SEO strategy by creating links and providing contents on top and relevant websites/groups. Such as if you type in need an ecommerce developer in a search engine that may show groups, forums, blogs, posts of other websites that we manage to bring traffic to our core website. 

So it is about awareness, information delivery channels and conversions if they are relevant.

Advantages of using social media

Social media marketing has many advantages:

• broad reach - social media can reach millions of people all around the world
• ability to target particular groups - many forms of social media (e.g. Facebook, Foursquare) allow businesses to target specific groups, often in particular locations
• free or low-cost - many forms of social media are free for business, and paid options are usually low-cost

social media is a channel where you can build a "one to one" or "one to many" relation. It helps you build trust and give a humane side to your brand. You interact directly with your end consumer, know their pains, joys and delights, which helps you create efficient products/service. It increases brand recognisation and even boost conversion. Now-a-days people are recognising the advertising aspect of the social media (so it is becoming ROI positive too) and more and more people are making buying descisions based the engagement with the brand .

You appeal to a wide customer base,the population using social media is large and varied.

Through Social Media you can get your target audiance, like region, gender and even you can get the targeted age visitor to your business.