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Some of the major trends of marketing today are
Mobile tech & marketing
Social media
Short form online videos
Green and sustainable business
Word of mouth / Reputation management
Digital wallet
M Commerce
E Commerce
CSR
1. The tools are changing: social media and mobile will have higher impact on customers and hopefully become more cost effective (right now they are not, according to recent studies)
2. The way marketing is performed is changing fom B2B/B2C to H2H (human to human)
Mobile marketing, social media marketing and the other digital forms of marketing constitute the major marketing trends today. With everyone having a smartphone, this is most promising means to directly target a customer.
Customer experience trend
