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While being in internet marketing field with specialization to Website SEO, Social Media Marketing, Social Media Optimization for over5+ years, according to me, the most important aspect in Social Media Marketing while if you are managing the social media pages, dont just manage the pages for the sake of more likes and shares, but to successfully convert social media pages in to fame social media community where the people love to engage with it most of the time, share their feedbacks, through this you can be one of the pioneer of social media marketing strategist in2014 tenure =)
Keep posting to this type of interesting questions.
Have a nice day.
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Social Media Marketing campaign can be successful through user engagement. The more you engage your audenice the more you lead your campaign to sucess. You can create competitions, daily offers, prizes/gifts etc. for user engagement.
Social Media Marketing is something annoying when it does not intrest me. My Poing is when you create a social media marketing then it should be something that peoples benefit not yours.
THe better one will be viral marketing.. creating something unique and it will spread like a wild fire.