Give the importance of culture for the international marketer and consequence of using self-reference criterion ethnocentricity on marketing efforts.

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Yahoo Search Marketing Reference Data International Marketing International Culture

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Date de publication: 2014/02/15

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par Assem Badwy , Export and E-Marketing Executive , Trustmarmar co. for Marble and Granite

It's very important to any one is working in marketing field to be more cultured that marketing requires know anything for every thing

Should know

Socio-culture environment

Political and legal environment

Economic environment

Technology environment

All those information help in making good decisions

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