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Mr Amrut has provided a detailed MBA level marketing lecture below that is good.
If you need to learn some thing quick and going to setup an online startup then serch engine marketing for conversions and social media marketing for creating awareness would be quick and cool idea.
What are the best marketing strategies that start ups could learn and execute?
Dear Reem
This is a exhaustive subject. the more details that one is armed with, the better. The follwoing is applicable generally. however one needs to work out stratgies that are specific to a specific and chosen line of business!
I wish to bring the following content from Technori start up education platform to your attention and consideration
Like a business plan, a marketing plan will help you focus and decide where and how to spend your resources. A marketing plan won’t guarantee success, but what it will do is give you a guide that details how, when, and why you’ll carry out certain efforts. This is extremely important because it increases your chance for success. Not only that, the work you put into developing such a plan will help you better understand your business and industry.
The following are some necessary steps
1.Brainstorm
Before writing a marketing plan, consult your business plan. Review the goals you’ve set for yourself and look at the products/services you offer. How do your products/services benefit a potential customer? How do you differ from your competitors? What makes you stand out? Start with a brainstorming session to determine your selling point and think about what you hope to get out of your marketing efforts.
2. Identify Target Audience(s)
Defining a target audience is essential before developing a marketing plan. Your products and services may appeal to a lot of people, but that doesn’t mean you should spend your time and money trying to reach everyone. Determining an audience can help you distribute what limited resources your startup has.
3. SWOT analysis
Before you set your marketing efforts into motion, you need to know where you stand. A SWOT analysis is an assessment of the internal and external factors or issues a company is facing. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats.
4. Set Objectives
The information you compiled during your SWOT analysis should help guide the development of your objectives. For example, if you determine that you have low customer retention, you can take this into consideration as you complete the rest of your marketing plan. You’ll know to focus some of your efforts on boosting customer retention. Your objectives need to be : Specific, Measurable, Achievable, Realistic and Time bound
5.) Determine Strategies and Tactics
Your objectives lay out what you hope to accomplish; your strategies and tactics will actually explain how you intend to achieve your objectives. You’ll develop a strategy to tackle each objective, then decide on the tactics. Decide on whether you’ll choose to advertise, focus on engagement through social media, or run an email campaign. Make sure that the strategies you develop and tactics you choose align with the objectives you’ve set. In addition, make sure you put together specifics about how you’re going to measure all of your activities.
6.) Finalize Budget and Timeline
When you settle on the tactics you will use to market your company, you’ll be investigating costs for various activities. Create a budget and timeline section that lists the name of each activity as well as the cost and budgeted time. For a startup, you actually need to be more focused on time and human resources. Regardless of the tactics you’ve chosen and how they’ll be funded or accomplished, lay out how much you plan to spend and develop a timeline. Having all this information in one place will help you revisit it in the future and reconcile how much time and money you planned to spend versus actual costs and time spent.
7.) Evaluate, Review and Adjust
After you’ve completed your plan, your work isn’t finished. It’s up to you to monitor and adjust your plan as time goes on. Evaluate each marketing campaign you run. Figure out if you’re meeting your objectives. If you’re easily meeting your objectives, consider challenging yourself a bit more. If not, are you setting the bar too high? Is something amiss with your strategies or tactics? Your marketing plan shouldn’t be something that you write and set aside. It’s something designed to help and guide you, and it should be reviewed frequently and updated if new information is acquired.
with best wishes
amrut desai
