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Mail order marketing has become very popular now a days.
· Here you do not need dealers or shops.
· The media would be the internet, TV and news papers
· You advertise the product and give a1800 no or a website where you can order.
· If you do not want to give credit card details over the phone or in the internet you can pay the post man or post office at the time of the delivery. You just need to give you address.
· The post office works like a collection agent and so it is safe.
· It is good when the demand for the product is not that high. The company does not have any manufacturing base and just wants to sell products like books, traditional medicine etc in the market. The company just wants to feel a new market. If the product is successful then it may invest in dealerships and production facilities.
