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The point is that2013 has seen more changes and big leaps forward in social media advertising then any year before. The development boom hasn't slowed down at all this year and is propelling the entire social media space forward into2014.
More Twitter Ads
Twitter had a big year in2013. The social media network saw changes across the user interface on desktops and mobile devices. The ad platform grew leaps and bounds. And perhaps most importantly, Twitter filed for and successfully completed their IPO.
Facebook Video Ads
TV advertising was (and still is) a fundamental piece to the modern advertising puzzle. Video has proven time and again to have significant impact on branding and purchasing decisions.
Now that the world is shifting their television habits online, this means that the video advertising model must shift with it. While the devices are different, the end customer will still be drawn to (good) video advertising.
Ads on Google+?
A few years into Google's gamble in social media and Google+ is still completely void of ads. Many people likely are quite pleased by this. Countless others (no doubt advertisers) are chomping at the bit waiting for the day that they can place targeted ads on this coveted real estate.
Fragmentation vs. Variety
New social media networks pop up nearly every week it seems. The vast majority of them burn out before they secure mass-appeal and adoption. A few maintain relevance and start to grow. Pinterest, SnapChat, and Instagram are just a few examples of those that have found staying power. (Instagram is owned by Facebook, so that's not exactly a fair comparison)
