What is the most effective way to measure and track advertising campaigns?

Custom Landing Pages

One of the best ways to track your offline promotions online is by using custom landing pages specifically created for your offline marketing campaigns. By creating custom landing pages, you can focus on the main goal of the ad and target it toward the audience type that would be coming from your offline marketing campaign.

Redirect Domains

Another way to track your offline promotions is by using domains specifically created to redirect visitors to custom landing pages on your main website.

Trackable Links, Phone Numbers & Discount Codes

Phone tracking is great – place it on your website, at the bottom of a direct mail leaflet or in an e-marketing newsletter and you can track how many phone calls are made as a direct result of that one marketing tool. It gives you great insight into your marketing strategy, and highlights what is generating the most traffic.