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The best publicity or the most successful publicity is the words of the customer.
If the customer is delighted with the product he would spread the word among his/friend’s relatives and people will believe him/her because they trust him
· This would be honest publicity for which the company do not have to pay anything directly.
· But indirectly the company would have to spend on product development so that it suits the customers current needs.
· Has to spend on customer support so that if anything goes wrong with in warranty it is taken care of.
· Has to spend on quality control so that in most cases the customer does not have to call for support at all during the warranty period and the product lasts beyond the warranty period.
· When the product is out of warranty even then there are support groups and less expensive chat support so that the customer always feels cared for.
Proper quality control and after sales support would be self advertising and create positive publicity for the product.
But bad product quality and customer service would bring just the opposite result even with heavy expenditure on publicity.
Publicity is an intrinsic part of any organization. Try to get people's attention. Think out side of the box. Without the proper publicity, the organization's goals - to raise money, to attract new members or to provide a program or service - will not be met. Therefore, for your organization's publicity to bring results, careful thought and planning should be put into your campaign.
The most effective publicity allows the reader to grasp all the important facts of the program quickly. Accordingly, promotional materials should bear a clearly printed message that is designed to evoke a response from the viewer. They do not necessarily have to be extremely artistic, but your message should be clear and understandable to the reader.
Word of Mouth
Newspaper
Radio
Press Releases
Promotion
Publicity through visual/print/hoardings/radio/social networks
