What are the steps involved in strategic marketing process?

1. Determination of Organizational Objective

2. Assessing Organizational Resources

3. Evaluating Risks and Opportunities

4. Marketing Strategy

5. Implementing and Monitoring Marketing Plans

1.       Understand customers

2.       Analyze market

3.       Analyze competition

4.       Research distribution

5.       Define marketing mix

6.       Financial analysis

7.       Review

Planning 

Implementation 

Control 

Analysis 

Planning 

Implementation

1. Determination of Organizational Objective

2. Assessing Organizational Resources

3. Evaluating Risks and Opportunities

1- Planning 

2- Implemntation 

3 - Evaluation and control