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If the product is to be sold only because of the price then perhaps it's not a challenge for any one !
Product is to be made attractive by highlighting it's features, it's features advantages and it's features benefits to the end customers / users.
Product backed by strong after sales services.
Product backed by it's brand image and it's market credibility.
Product backed by strong and effective product knowledge sharing sales person.
1.easly availability of your product
2.Value for money (low cost production)
3.service provide by company after product sold out
4.product branding
5.product market arrival should announsed
6.
1. durability
2. reliability
3. Value for money
4. satisfaction of the need of the customer :)
Provide a value proposition that's better than its competion & highlight the products USP. The value can be in any form, be it better service, discounts, offers, visibility, etc etc.
1. Service Insurance (Minimum for a year) .
2. Discounts.
3. Special Offers on bulk deal.
4. Additional discounts for TC Customers, SME Customers , Government Employees & Education Departments.
5. Assure Gift with the single one.
Products that attracts large number of customers may be either functional products that are being served at a lower cost than competitors or, products that are well branded with differentiation in terms of attributes and image. In both case, this products serve the company with thin transaction costs and overall lowered cost of good solds which reflect a healthy overall profit margin attached to those products.
Gifts
It varies from business to business.
if i talk about engineering products.
1) Reliabilty / efficiency / performance of product.
2) After sales support.
3) Span of warranty / gaurantee.
4) Price definitely
1. Print joint promotional messages on your receipts.
2. Offer a reduced price, special service, or convenience if customers buy products from you and your partner.
3. Hang signs or posters promoting one another on your walls, windows, or products.
4. Mention one another's benefits when you speak at local events or are interviewed by the media.
5. Drop one another's flyers in shopping bags.
6. Pool mailing lists and send out a joint promotional postcard.
7. Promote your partner's products during their slow times, and ask them to do the same for you.
8. Share inexpensive ads in local shopping papers or a nonprofit event program.
9. Give a joint interview to local media.
10. Put one another's promotional messages on Lucite stands on counters or floor stands in waiting areas.
11. Encourage your staff to mention how your partner's products can be used with yours.
12. Give your partner's product to your customers when they buy a large quantity of your product, and ask your partner to do the same.
13. Use door hangers, posters, flyers, or postcards to promote special offers for one another's products.
14. Co-produce an in-store or office event - a demonstration, celebrity appearance, free service, or lecture.
