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With so much online usage, targeting your market via social media marketing is - by far - the BEST way to implement proper marketing strategies. Utilizing LinkedIn, Facebook, Twitter, Instagram, and Pinterest (if applicable) are excellent ways to geo-target your market and get organic traffic to your website. You just have to make sure to apply best practices so that you are appropriately campaigning for the product and/or service that you are offering.
Social media
Social Networking is the best at present for Marketing