Whats are the powerful tools and tactics to develop a company Digital Marketing Strategy?

SOCIAL MEDIA MARKETING LIKE SEO GOOGLE WEBMASTER TOOLS GOOGLE ANALYTICS GOOGLE ADWORDS

Ist of all digital marketing strategy is not about tools. An effective digital strategy will help you take the right decisions to make a company successful online.  A strategy is a process model which provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation.

1st and foremost important tool is Marketing Automation tools: Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, Adobe Marketing Automation tool etc.

Marketing Automation tools cover most of the digital marketing activities at one place. Like you can manage social media marketing, content marketing, mass mailing, drip campaigns, SEO audit, landing pages, They also have there own tracking system which works very well. You can also integrate Google Adwords and Google Analytics into it and much more. 

Now let's talk about the experiences of other tools:-

For social media marketing, there are several tools available but HOOTSUITE is one my favorite. 

For SEO - I use MozPro, SEMrush or Ahref

Google webmaster is basically used for indexing your web pages. Google Search Console (previously known as  Google Webmaster Tools). It allows webmasters to check indexing status and optimize visibility of their websites.

Google Analytics - If you are looking to dive deep into web analytics. it's the best tool. 

Google Adwords- remarketing works best for me here.

•SEM (Google, Yahoo, Bing, Miva, Mirago)

•SEO (On-site, Off-site)

•Ad Serving (Doubleclick, Atlas)

•Web Analytics (Google Analytics, Adobe Site Catalyst HBX / Omniture, IVW)

•Media Planning Tools (Doubleclick Ad Planner, TOP2.0)

•Email Marketing

•Facebook power editor

•Adobe Adlens

•Social Networks

•Google Adwords

•MSN Ads centre

•Trados

For SEM campaigns below can be your powerful tools

1- Google Webmaster Tools 2- Google Analytics 3- Google Adwords

Other then SEM campaigns you may require different tools for different campaigns.

Hi Wajeeh,

We have100+ online free tools for a successful digital marketing campaign. I listed out some of them which I have personally used for my clients.

If we assigned to perform any task, first thing is we should be very comfortable to do the task otherwise it will end up in fate. So see below the tools which I use for my marketing campaigns and I hope this helps you a lot!

The below tools helped me in my marketing campaigns directly as well as indirectly 

Tool One: Google Reader: Easy to use RSS reader

There are lots of different RSS readers out there, but my personal favourite by far is Google Reader. It’s completely free, and very easy to use.

Tool Two: Roboform: Password Manager

Out of all of the different marketing tools that I have used, Roboform saves me the most time by far. I have so many passwords, where I need to use but remembering all of those is not so easy…

I once tried saving them in a spreadsheet, but found that really didn’t save me much time at all. Roboform makes the whole process much easier, as it saves all of our different login details inside a toolbar that sits at the top of browser.

Tool Three: StumbleUpon Toolbar:

If you want more traffic for your online presence, then you need to download the Stumbleupon Toolbar today. Like all the social networking sites, the traffic isn’t of a brilliant quality, but if you’re going to use one social networking site to drive traffic then make it Stumbleupon. I previously used a secret pen name when using StumbleUpon, but have recently discovered the power of using my real name to drive traffic by participating more.

Tool Four: Zamzar: Online Converter

Zamzar is a fantastic free online tool that allows us to convert files from one format to another, without the need to download bulky software. It supports a huge variety of different formats.

Tool Five: Good Keywords: Keyword Research and Analysis

Good Keywords is a cool little downloadable program that helps you with your keyword research. It has loads of features, and is pretty fast at what it does too. The only problem is that it’s based on slightly out of date information, but it’s still a fantastic starting point for your online keyword research.

Tool Six: Onlywire Bookmarklet

It’s a100% free service which allows you to bookmark your sites across loads of different services with one quick and easy click. Getting setup is a bit of a pain as you have to first register with lots of different services, but once you’re up and running you can bookmark each site you like on lots of different services with just one click of the nice shiny button on your toolbar.

Tool Seven: Picresize: Image Resize Tool

It’s a free web based image resize. Upload the image and then select how big you want it to be, and that’s it. Your picture will be resized as quickly!

Tool Eight: eBay Pulse

The eBay pulse shows what people are actually buying. This helps a lot in preparing our marketing strategy.

Tool Nine: Gigasize.com

It’s a cool tool that allows you to upload and share big files super fast.

Tool Ten: FreeImages.com: Free Stock Images Gallery

I use this site an awful lot, and there’s a huge amount of quality pictures that you could start using today. Some of the pictures come with some restrictions from the author, but most have unrestricted right attached. This is my first stop whenever I need images online.

Tool Eleven: Mailinator

It’s a free tool that allows creating disposable email addresses for those moments when you really don’t want to give up your address. In fact, you don’t even have to sign up in advance and you can even create new disposable email addresses on the fly.

Tool Twelve: Google Docs

Google Docs is one of my favourite online tools, and it really does make my life so much easier. It’s basically a place to store all of our documents online.

Tool Thirteen: SEO Book Keyword Tool

I currently use the SEO Book Keyword tool because it gets its results from WordTracker, and what I especially like about this tool is that it provides nice links to other relevant resources right next to the search results.

Tool Thirteen: Big Boards

Big Board is a free directory shows the busiest forums. We can search for forums in our niche, can even filter the results according to data such as post count, traffic, or number of members.

This is a really useful free tool that has saved me a bundle of time.

Tool Fourteen: Nvu: FREE HTML Editor

When it comes to building my webpage’s I usually use Dreamweaver, but I still also sometimes use the100% free NVU as well. If you’re looking for a free HTML editor then give NVU a try today.

I hope my answer would have met your expectations!

Thanks and Regards

Feroz Khan Saleem