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Current situation marketing of a Product and Services are very competitive as compare to previous period, production or manufacturing or processing cost is increasing day by day. So price fixing of product or services or quoting is very risky decision. At this situation we should analysis all aspects before price Fixation
A SWOT analysis hasto be done prior to entering into new business to understand the market trends and competetion strengths. product, position and price will determine the way forward of business. While expansion ofexisting business, a scope for entire process re-engineering should be considered. a bottoms up approach shall help in cost concious markets. every team member should have right to offer suggestions may be in terms of cost cutting, changing market trends,
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