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Such business tactics cannot sustain for long. Principal in individuals life and perception towards betterment of fellow being always has a place in companies vision and mission formation and it become eventually business ethics. Throat cut business may do by theives not a real professional business man who always go for win win case either it with suppliers or with his customer for he cannot survive alone in this world forever. I do pray all professionals here to represent such good deeds when we boast on ourselves as clever brains.
Sometimes its better to gain a strategic advantage and lose than to win and lose in the long-term scenario .. sometimes you gain a partner by losing a little, which may mean you have many future prospects .. Its all risky, winning or losing .. unless the variables are identified, one cant be sure about what to follow ..