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Name three good books about marketing?

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Question ajoutée par Heba Modhish , Marketing Manager , To You Uniform
Date de publication: 2014/03/02
Shahzad Khan
par Shahzad Khan , Deputy Manager - Human Resources , The Searle Company Limited

I can't name3 books, i studies Princeiple of Marketing by Philips Kotler and it was superb book covering various concepts and examples from some famous world brands.

padmakumar pathiyil
par padmakumar pathiyil , Marketing Consultant , Management Consultancy

1, Extraordinary popular delusions and the madness of crowds - by Charles Mackay

2. The Long Tail - by Chris Anderson

3. Permission Marketing - by Seth Godwin

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