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What are the major factors influencing the buying behavior?

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Question ajoutée par Heba Modhish , Marketing Manager , To You Uniform
Date de publication: 2014/03/02
Emmanuel Wamweta
par Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

Cultural factors- culture, sub-culture, social class.

Social factors- groups & peers, family background & influence, roles & status.

Personality factors-Age brackets & life-cycle stages, occupation, economic situation, income levels, lifestyle, personality & self concept.

Psychological factors- motivation, morale & bandwagon effect, persptions & superstions, learning & rile playing (imitation), beliefs & attitudes

Mukkaram Siddique
par Mukkaram Siddique , Finance, Management & Stocks , Amazon Foods Saudi Arabia

It All depends on the type of consumer we are focusing on.

 

There are two Type of consumers in every market:

1. Who give preference to Quality,

2. Who give preference to Quantity.

Both have their respective desires to persue.

 

The market containing Quality prefering consumers will be influenced with:

* New Trends

* Technology

* Side Services

* Efficiency

 

The Market containing Quantity prefering consumers will be influenced with:

* Amount of Product

* Price of Product

* Amount of discount

* Quantity of free / extra with purchasing

* Bulk discounts

* Settlement discounts.

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