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Communication is an essential part of marketing. Through Communication the brand connects with the customers and it delivers the Marketing messages to the audience.
As for how the relationship should be, I think it should be a two-way relationship. A brand delivers the message, listens to the audience’ feedback about that message, and improves the product or the service accordingly. Customers like to be heard and like to feel as a part of the brands' community and that's not just in social media. A one-way marketing makes the brand inhuman and out of reach which will drive the audience away.
So don't just talk to your fans, listen and react.
communication is an integral part of marketing, as the role of marketing is to convey product/services message to the target audinece and this can be achieved through rightly communication plan.
The marketing function is the component of business that is directly involved with communicating with customers. Communicating with suppliers, investors, government representatives and employees is handled at different levels of an organization, but all communication to customers is controlled by the marketing department in some way. Because of this, the relationship between marketing and communication is inseparable.
Marketing is the umbrella of which includes many activities. Such as communication, customer service, market analysis and many more. However, what most people fail to understand is that communication is a key componant to marketing. The whole point of marketing is to reach out for the audience and to position the brand by developing messages that connect people together. Now, how would marketing achieve that without the vital part of communication? Also, a marketing strategy -or any kind of strategy- will not be effective if it lacks communication.
Dear in present business world there is nothing marketing without communication.
Communication is a fundamental and complex part of any company's marketing efforts, it’s the strategic, promotional and message part of marketing that inform, persuade, encourage then compel your customers and prospects to take some action... once they absorbed your message.
Communication is marketing if not the other way around and no louder statement than merging the two words in one "MarCom"!
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