What does the term viral marketing mean, in relation to social media marketing? Is it a high ROI strategy for growing client bases?

Dear Khatim,

Viral Marketing Definition

Marketing phenomenon that facilitates and encourages people to pass along a marketing message.

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly.

If the pass-along numbers get too low, the overall growth quickly fizzles.At the height of B2C it seemed as if every startup had a viral component to its strategy, or at least claimed to have one.

However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.

Synonyms: word-of-mouth marketing

Regards,

Hany Sewilam AbdelHamid

Head of Business Development

Entrepreneurship Coach & Consultant             

- http://www.sewilam.com

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