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What makes a more effective B2B telemarketing (phone-based) campaign: a direct-selling campaign or an interview-based campaign? And why?

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Question added by Khatim Abbas Seed , BUSINESS CONSULTANT , Google
Date Posted: 2014/03/05
IRPHAN GHANI
by IRPHAN GHANI , Senior Management , A

Each of the approach has it's own importance. Telemarketing approach is more wide based and enables a furher filtering process to have interested and potential prospects to be contacted for face to face meeting. This helps the sales team to use their field time more effectively and is considered as more result oriented.

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