Which makes a stronger marketing mind: having great intuitive imagination with low research skills OR low imagination with excellence research skills?

Excellent research skill ,Because it’s a solid & fact matter of accuracy .

Imagination or fiction can be or may be becomes fact but maximum it’s not , So research – According to my opinion .

Depends on various factors - for eg. in traditional, established sectors/industries research would be more important as most marketing techniques are well laid out while in more latest newer sectors, imagination and thinking out of the box will be more needed and critical to success.

solid research is very important for a successful marketer as research gave you insights based on facts and figures which can never be challenged.

and its hs become more important now a days as companies are focusing on consumer protfolio management instead of product portfolio management. so better go for higher research skills