Your market target group is “ALL car drivers”: what traditional media would you choose intuitively for your creative advertisements aimed at them?

The first thing that comes to mind would be Electronic media: Mainly Television and Electronic Billboards

Secondary media sources would include: Print media (Magazines, newspapers, Internet, radio etc)

Third: Showroom displays and displays at community events that attract masses.

Let's say we use such a wide target audience/market. The question to decide which media is what's the objective of the communication? 

The issue we face is that we immediately think of media before we think of the objective and communication required.

All are interesting answers!

Mr. Zaheer, what really grabbed my attention was the word "radio", as car drivers constitute the biggest segment of radio listeners of radio nowadays + the radio industry claims to cash in8% of all marketing money worldwide! Imagine the figure and the coverage!