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one must understand the client before going on with the meeting. knowing the interests of the client will be very helpful in making the client at ease. product knowledge is definetly very important. prepare yourself for any negative question that might be asked during the meeting. one must create the need of the product or services that will be discussed in the meeting so the demand is created. current knowledge of the economic factors are very important so the return and payback period is discussed. knowledge of calculated risk is very important and how one can minimize the risk if such questions are raised in the meeting
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