What is the benefit of guest blogging?

Thanks G, for asking my view. I am honoured.

The benefits of Guest blogging are as follows :

1. Exposure : It provides you exposure to new audience which might now know you.

2. Credibility : It builds up your credibilty as an expert in the field you are writing about and in the course of time makes you an influencer

3. Personal Growth : It help your personal growth by aiding in your visibility and credibility and building network

4. Inbound Link : You end up getting a high quality inbound link too.

5. Networking opportunity : it an opportunity to expand your network

Advantages:

1. For a host: a blog owner who contributes his own content is limited by his/her own writing capacity. A guest blogger can help in contributing content, thereby adding more value to the blog for both readers & search engines. Also blog writers are known for developing a tunnel-view, after a while, thereby limiting themselves to certain preferences in style, topic choice or opinion. Having other contributors may help shedding new light or adding a new flavor.
2. To guest blogger: a guest blogger uses guest blogging to mainly get more links, as an SEO tactic (link building)
3. It helps build a solid online reputation as a respected author.

Disadvantages:

1. Guest blogging is said to have been sentenced to death by Google’s last series of updates of algorithms. This happens all the time when a certain SEO tactic becomes too spammy or too often absued. Matt Cutts, Google’sleader of webspam team is quoted saying: “Stick A Fork In It, Guest Blogging Is Done”!
2. Guest blogging can abused to create duplicate content which is penalized by Google in search results.
3. Guest bloggers are not always that reliable and some would insert undesired links into their “guest content”.

First you make yourself known, you build your reputation as an expert in your field, and you get baclinks to your site as a bonus!