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A niche product would cater to the niche market which is a small market. It is a market where tastes and preferences would dominate over money value. A niche market product would appeal only to the members of the niche market who can offord it. Eg in the personal transportation industry in the US , TOYOTA or Chevrolet wouldcater to the mass market while BMW, Mercedes Benz& Cadillac would cater to the top niche market. Product differeiation strategy is the main survival strategy of a niche market product.
