Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

What is demographic environment ?

What is population age mix? Does this factor vary from developed west & China and developing countries? What is its effect on economic growth?How does population mix affect the marketing mix ?

user-image
Question added by Subhranshu Ganguly , Quality Analyst. , WIPRO
Date Posted: 2014/03/17
Akbar Khan
by Akbar Khan , Head of Marketing , Halwani Bros Co

Demographic enviornment is basically determining the population Mix, meaning to segment the population of the given market in terms of gender, Age, SEC, their life style, attitudes, Behaviour, habits and culture plus other attributes, this information is essential for Marketeers to position their products and plan their Marcom strategy accordingly, Primarily knowing or having good knowledge and information on the demographic enviorenment helps in knowing the target audiance and better planning.

Mohd Arif
by Mohd Arif , Sr. Accountant. , Jarir Book Store

Demographic Environment basically used for target Marketing, when marketer target specefic segment (culture, races, community,interest, Special needs, region and religion)

More Questions Like This