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Is there any (marketing) thought behind this, is it a first choice that they had to stick to or is thee some other reason?
The reason for this is that Mark Zuckerberg, the young founder of Facebook is red-green color-blind and blue is the richest colour for him which he confirmed in an online interview with Leo Laporte. Another important commercial factor for using blue color is the fact that most colors tend to distract the viewers. Blue on the other hand acts as a transparent background to the main content as visible to the human brain due to which most popular websites tend to use the blue color. It can easily be called a webmaster's favorite color. Blue color is also sometimes referred to as 'Nirvana' for the brain.
Facebook uses its color in the liking of its CEO Mark Zuckerburg
There is no Marketing Gimmick behind color scheme.
ccording to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says:
“Blue is the richest color for me; I can see all of blue.”
Not highly scientific right? Well, although in the case of Facebook, that isn’t the case, there are some amazing examples of how colors actually affect our purchasing decisions.
After all, the visual sense is the strongest developed one in most human beings. It’s only natural that90% of an assessment for trying out a product is made by color alone.
So how do colors really affect us and what is the science of colors in marketing really? As we are also trying to make lots of improvements to our product at Buffer, this was a key part to learn more about. Let’s dig into some of the latest, most interesting research on it.
this was taken from this webpage : http://blog.bufferapp.com/the-science-of-colors-in-marketing-why-is-facebook-blue
Anything to do with the Netherlands Khatim?!!!!!!!!!!!!
Blue is the colour of the intellect, the mind, making it the colour of communication and when you think about social media, it’s all about communicating.
Blue also has the perception as being trustworthy, dependable, safe and reliable. These are the perceived positive qualities of a business who chooses blue.
Colour PsychologyBlue is the colour of the intellect, the mind, making it the colour of communication and when you think about social media, it’s all about communicating.
Blue also has the perception as being trustworthy, dependable, safe and reliable. These are the perceived positive qualities of a business who chooses blue.
Which blue? Like any colour, there are so many blues, how do you know if you’re using the right one. Only by carrying out an analysis on each of these brands would we know if they were using the right one that correctly reflected their brands values.
World’s Favourite Colour Research has also shown blue to be the world’s most popular colour.
Combining with White White is also use to communicate clarity, simplicity and efficiency. These brands could further strengthen their brand message by using a white that was in the same harmonious colour family as their blue.
I think you’ll agree it’s no mistake that each of these social media giants all chose blue as their primary branding colour.
