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The reality still exists that bad social media marketing is catastrophic and can be defining to your brand. So what do you think?

[img/] http://m.c.lnkd.licdn.com/mpr/mpr/p/8/005/04d/1c2/314d00b.jpg [img]

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Question ajoutée par Sayyid Jamolkhon al-Orifkhoja , / Head of the Marketing Communications Department مدير قسم الاتصالات التسويقية , "أُوزشينكدونك سيليكون" المشتركة الاوزبكية القورية لانتاج معدن السيليكون
Date de publication: 2014/03/20
Siddhartha Choudhury
par Siddhartha Choudhury , Marketing and Technical Associate , DigiLab

With the power shifting from sellers to consumer, a negative publicity if not handled tactfully gives rise to negative brand image. Social media maketing is a powerful tool hence should be used wisely and strategically.

Khatim Abbas Seed
par Khatim Abbas Seed , BUSINESS CONSULTANT , Google

I think one should be wary of both, the opportunities AND risks social media marketing comes with.

  1. Don’t overestimate the risks & threat as such to refrain from social media presence entirely. Go about it intelligently & effectively. Have dare to be & remain online.
  2. Don’t underestimate the added value of social media marketing; customers are segmented & gathered in one place more than ever & you can reach them by being authentic & engaged in a cost-effective way.

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