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I'm with Mr. Ahmad Ibrahim100% in his answer, My addition the customer would like to treat him/her as being the one " respect, attention and special promotion " according to the business field must have your info about your customer updated from time to time.
yes nice question, customer retention is an important part of ant marketing plan, prices, new products in the competition, brand quality decline due to any reason, lack of marketing inputs etc
This is really important topic, thanks Mr. Irphan
The customer retention is on top of business leaders’ minds. With rising customer acquisition costs, business need to get innovative and taking a proactive role in retaining their clients
Based on different studies done across the world, here below the main reasons of customer leave:
· 68% leave because they were unhappy with the service they receive
· 14% were unhappy with the product or service
· 9% decided to use a competitor
Due to the importance of the topic, please allow me to add a new question about customer retention strategy
because most companies beleive that the real challenge is getting new customers, and after they get them, they look for a new challenge... and the truth is that the main challenge is to KEEP you current customers happy....
There is a saying that goes like this " its very hard to get to the top....but it is much harder to stay there "
Other factors includes:
Pricing
Quality
Brands
Better services or customer care/ service packages provided by another company. Brand loyalty is very rare nowadays especially to new clients who have not been exposed to long ter contract benefits such as promotions.