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The most important criteria is you have to be very good and very professional in what you are doing and you must do it by strictly respecting your commitments and promises.
By offering them what they preceive as the highest value for their money. An important point here is that this is not a one time effort. Most people look for the overall value and not just to the independent transactional values.
It differs from market to market, but let's talk about some common strategies.
First of all, identify your target market. Most business owners blindly spend thousands of dollars on blanket advertising hoping that they’ll reach the most number of people. Avoid it.
Second, have a good publicity. A feature in the news about your philanthropy will always be more effective than advertising as a mean of attracting customer. Consider sponsoring a local charity or volunteering to help local causes. These actions will make many potential customers feel good about your company and build trust, increasing the chances of them doing business with you in the future.
If you haven't expanded your marketing into social networking, then you are costing yourself money and losing customers to your competition. Social networking has become an effective marketing tool for businesses---the best part is that it is free.
Cultivate good people skills. Attitude is critical to your business success. Even with a sincere interest and desire to work closely with your customers, if you are not a “people person” your chance for marketing success is slim. If you don’t have the people skills needed, see if another team member might shine where you don’t.
And list goes on and on and on.
Maybe offers and advantages not found in our rival
Distinguish yourself.
In services sector, according to my experience, this mainly means: distinguish yourself through service quality & customer service quality that both justify your price.
we must explain them the benifits and the value they will get in exchange of their money, attractive offers will also help.
Today you are not even consider to buy a bike, but I will insure you that bike is something you need to have. I will provide all benefits of having one and you will start to thinking about it because you, like all of us, want to be happier and have better life. Tomorrow you will buy a bike :)
It is important to show people that you have something which will make life easier, happier and something which will save time, money and make life or work easier. Who doesn`t want that? You need to find a way how to present something good you have.
By providing advantage of service which is in line with customer requirement
