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“Special Offer: Introductory prices for our new launched products!” What kind of pricing strategy is this?

A. Psychological pricing B. Discount pricing C. Penetration pricing D. Premium pricing E. Price skimming F. Other

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Question ajoutée par Khatim Abbas Seed , BUSINESS CONSULTANT , Google
Date de publication: 2014/03/29
Zakkiyya Hoosen
par Zakkiyya Hoosen , Senior Brand Manager , RB pharmaceuticals

C. Penetration Pricing

Shihab Kabir
par Shihab Kabir , Data Scientist , Harman

It is penetration pricing.

shaimaa selim
par shaimaa selim , Accountant , Center for Egyptian women's legal assistance (CEWLA foundation)

C is the correct answer

zafar abbas minhas
par zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

PENETRATION PRICING

SHAIKH MOHAMMED BASHEER AHMED SHAIKH
par SHAIKH MOHAMMED BASHEER AHMED SHAIKH , Account Manager , Tarik Al Zahid Holding Company

Option C - Penetration Pricing where the compnay is launching the new product with low price than the competitive prices..

Faisal Saeed Khan
par Faisal Saeed Khan , Trade Marketing Manager , Shahini Distribution, Branch of Shahini Group Holding

Objective is definitely prenetration as its a new product. I will vote for psychological pricing.

Divyesh Patel
par Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

The answer is C. Penetration pricing

Subhranshu Ganguly
par Subhranshu Ganguly , Quality Analyst. , WIPRO

I think this is an example of C. Penetration pricing . You give special offers only when you are trying to penetrate a new market whererthere are existing players.

Utilisateur supprimé
par Utilisateur supprimé

Very tricky question, I would like to say its a

A. Psychological pricing

as we all know all the products introduced in the market have profit level to what it should be and the other side we see, products keeps increase the price from time to time.

Its a mental game of marketing to make see consumers a extra ordinary benefits or cheaper price,  but it just a infactuation only.

This is what I have learnt in practical.

Utilisateur supprimé
par Utilisateur supprimé

cost leadership

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