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You need to be awrae about your customer needs & how to position your services to compete others.
Innovation is something important.
it depends on the product and services it self, is it high involvement product or low involvement product.
is the price controlling the market or the quality of the (product / services). or maybe the brand name is the motivation .
actually it's irrelevent, but if you ask me in the publishing industry i believe my answer will be the quality of the book ( values / knowladge / quality of information) and the price too.
You can only know your customers' primary motivations after you are exactlly aware of the unique selling proposition of your product/service and its ability to gratify and satisfy the potential customer. You can do that through a mix of quantutative and qualitative research. Please do remember, qualitative research is a very difficult part and requires moderators who can cut through the barriers, respondents' courtesy bias and act as facilitators rather than judges or arbiters.
The Product should enrich the productivity of a customer, only then he would buy
It's all about2 things: Price and Quality of the product or the Service it's self.
Greetings!!! Regardless of the Marketing industry, every customer can be motivated with a2 point agenda.1- To explore customer's genuine need (whether its hidden or demanded).
2 - To satisfy your customer's need by offering par competitive services of your product..
100% agreed to Mr. Mohamed Basem Hemedh's view points.
Good Luck
