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Most people go after purchasing likes from fake accounts and end up paying for irrelevant work. However, the professional the posts are; the less likes you will get. So here's the "unspoken" question ... As a business owner/Marketing Manager, based on your needs .. which do you care more about? Your publicity (number of fans) or your image (high professional posts) ?!!!
I believe both are co-related .
The quality of posts is always more important. As they show the level of knowledge a person has , his etiquette and how useful the posts are to the organization and society at large. It is the quality of the fan club that is more important than quantity.
Quantity follows quality, If you have good content people will come as a result - With the right marketing - of course sometimes you need to put your credit card down and advertise but eventually organic reach will become better than paid in terms of exposure, yes your posts might reach more but stories will start to go viral with the least efforts, look at TechChrunch for example.
your main focus should be on results.
results.
identify your needs and get results.
Both are important, one more point you are missing which is necessary along with both.
**QUALITY OF FANS**
See, getting fake fans is totally worthless as those will not add value in your brand. So, its better to focus on number of quality fans along with the quality posts to involve users for better turnover or brand positioning.