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Yes, as a leader you are one leading your team with a reliable and useful information that can help them to excel inside the store, if you give them wrong information showing that your not fit in your position as a team leader.
As you go upthe ladder you hone your leader ship skills and work on the general strategy and leave the day to day work to the subbordinates. But a team leaders job role is very crutial. He has to be a subject matter expert and also be a good strategist. He has to know how to meet the client service level and also to see that the reps are providing the correct information to the customers.