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How you can differentiate between marketing and trade marketing in BTL activities?

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Question ajoutée par Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive
Date de publication: 2014/04/08
Abdul Samad Nadeem Malik
par Abdul Samad Nadeem Malik , Business Support Officer , Thimar Al Jazirah - 3M ESPE

  • Marketing is about understanding the end consumer behavior i,e what is a persons need, how can a product meet the need, how can it be relevant and what would be the appropriate positioning for the product in terms of price, image.
  • Trade Marketing is how to motivate the retailers to buy your products, and to allow you to display your marketing materials and shelf displays. This also includes building attractive terms of trade for the retailer so that he or she considers you their partners.

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