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Direct marketing is an effective tool for:

A) Consumer B) Business to business marketing C) Both (A) and (B) D) All the above E) None of these

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Question ajoutée par Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town
Date de publication: 2014/04/11
Abhishek Mondal
par Abhishek Mondal , Marketing Consultant , Style-Card

Direct marketing will be effective for both. 

Direct marketing allows you to generate a response from target customers. As a result, small businesses can focus their limited marketing resources where they are most likely to get results. A direct marketing campaing with a clear call to action can help you boost your sales to exisitng customers, increase customer loyality, recapture old customers and generate new business. 

Importanly, direct marketing can be evaluated and measured precisely. One can analysis results to see which target group was most responsive and can also test marketing strategy with sample groups before it being rolled out.

 

Wheather you are targeting business (B2B0 or customsers (B2C0, direct marketing can deliver results.

Utilisateur supprimé
par Utilisateur supprimé

Direct marketing its a tool that have high ability to target a particular customer and it can be used for B2C and B2B .

zafar abbas minhas
par zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

DIRECT MARKETING IS method by which company reaches at door step of customer , directly through its agent.

Yaser Waheed
par Yaser Waheed , Manager Accounts , Artec Private Limited

OPTION "A"

Marlowie Hatulan
par Marlowie Hatulan , Banquet Manager , Radisson Blu Hotel

For me its A, but its more like hitting two birds with one stone.

Mohammad Faraz
par Mohammad Faraz , Senior procurement and logisitcs executivr , ChemTech Trading WLL

Well it depends on the nature of business.It all depends on the industry type and your product. If FMCG then A , If engnineering product then both options , etc.

Mohammad Tauheed Alam
par Mohammad Tauheed Alam , Tyre Division Head , IMALCO

Answer is (A)  

Ellen Nosicelo
par Ellen Nosicelo , Personal Assistant , N and L Cleaning Services

Answer is A whether you are targeting business.

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