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What is meant under Marketing Automation?

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Question added by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town
Date Posted: 2014/04/11
Abdel Fattah Ibrahim
by Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive

Marketing Automation can be described as event-based activate marketing that is used to launch messaging and offer presentations to customers at particular points in time

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