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What is a Marketing Environment Analysis Framework?

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Question ajoutée par Abdul Rehman Zaheer , Marketing & Projects Specialist , King Fahd University of Petroleum & Minerals
Date de publication: 2014/04/12
Divyesh Patel
par Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

A marketing environmental analysis helps a business understand external forces that can affect it. The environment, or external forces, are often factors that a business cannot control, yet it is important to be aware of environmental concerns when preparing a marketing plan or introducing a new product to the market. The most common method for preparing a marketing environmental analysis is to conduct a PESTLE analysis, which stands for Political, Economic, Social, Technological, Legal and Environmental, all areas affecting a business.

Abdul Samad Nadeem Malik
par Abdul Samad Nadeem Malik , Business Support Officer , Thimar Al Jazirah - 3M ESPE

Environment Analysis for Marketing Strategy A marketing strategy can help you to achieve your marketing goals online by outlining the techniques and actions you can take to achieve your marketing objectives. A marketing strategy will give you a long-term vision of the right techniques you need to use to reach your target audience.

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