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The major steps in starting bussiness is the preparation of a feasibility study even in its simplist form. The study should include the objectives, inputs outputs, duration, costs, competion, risks, market, targeted customers.....Etc. One this is done, you could decide which direction you should go (start or start). If you end up with favorable results then could concentrate on targeted group intrests and satisfaction and don't waste the time and money on the wrong intrest group.