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That period of time during which a customer directly interacts with a service
Maybe it's a time needed for the client in order to help him
Service encounter is the movement when a customer interacts with the service or product first time.
It has3 different Phases 1 people 2 process 3 physical evidenceService encounters are transactional interactions in which one person (e.g., a vendor, office clerk) provides a service or good (e.g., a product, an appointment) to another person. A service encounter is a period of time during which customer interact directly with a service. It is also called as "Moment of Truth
