What is CRO in SEO and SEM?

CRO or Conversion Rate Optimization is a series of steps marketeers take to improve conversion on a campaign or website.

There are various factors that affect conversion. Some of them could be

Content Accuracy & Validity

Load Time

Color Scheme

Call to Action buttons etc..

The best way to improve CRO is to be able to read analytics data and understand using the visitor flow the user behaviour...

Conversion rate otimization.

In SEO technique the conversion rate optimization can be defined in three steps.

• Designers - Uses this method to optimize a client's website with a main goal to maximize conversions.
• Business Owners - It is cosidered as part of online marketing strategy.
• Visitors -  causes visitors to buy a product or service.

SEO & CRO have three things in common.

1. Visitors
2. Traffic generation
3. Results

If i miss something do add to it, that's all i know about it.

CRO - Conversion Rate Optimization  

SEM - Search Engine Marketing

It's important to improve your CRO or your SEO efforts are not worth it.