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You should know that KAM is a business-to-business position which has been introduced lately to manage strategically-important customers.
It is an organizational change and not just a sales technique. It includes many functionalities such as:
- Identifying key customers
- High-level communication and negotiation
- Build high level business relationship
Dear Khaled,
The Key Account Manager is responsible for managing key accounts, maintaining a long term relationship with accounts and maximising sales opportunities within them.
Duties include:
1- Play an integral role in new business pitches and hold responsibility for the effective on-boarding of new clients
2- Responsible for the development and achievement of sales through the direct sales channel
3- Focusing on growing and developing existing clients, together with generating new business
4- Write business plans for all current and opportunity tender business
5- Act as the key interface between the customer and all relevant divisions
Regards,
Hany Sewilam AbdelHamid
Head of Business Development & Operations
Entrepreneurship Coach & Consultant
- http://www.sewilam.com
- facebook.com /HanySewilam
- twitter.com /HanySewilam
Key account manager involved in maintaining relationships with themselves important for the firm's partners. Therefore, he must remember that it is impossible to look at the customer only as a source of income, this attitude always intuitively felt and repels. It is important to strike a balance between their own interests and profit partner.
