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What do you understand by customer equity?

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Question ajoutée par Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive
Date de publication: 2014/04/20
Divyesh Patel
par Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

Customer Equity is a value of potential future revenue generated by a company's customers in a lifetime. A company with high customer equity will be valued at a higher price than a company with a low customer equity.

Customer Equity is important because it incorporates so many other measures important to the marketing team and presents it as a point measure, or better, as a probability distribution.

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