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More than ever before, consumers are becoming empowered by the use of new technologies. These technology savvy consumers are changing the rules of commerce and shifting the balance of power in their favor when it comes to the relationships they have with brands.
In addition to this, when consumers are out shopping or dining they now have the power of the internet in the palms of their hands with the latest smartphones. At their fingertips and in real-time, they can search for product ratings, reviews and more.
Technology of sophesticated machines and personal attitude to attend the customer service
Yes. But Customer Service needs to adapt to technology to better the field.
The world is competitve with all new cutting edge technology. Customer Service plays a role in terms of 'indirect marketing/sales' to a company. Call Centres are also involved in Customer Service which are controlled by technology.
