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Intrenal trainings are good for new comers, when they have to learn more about internal rules and regulations, company products and sales metodology. But for experienced employees I would recommend to pay more attention for external courses, to renew own knowledge by adding fresh side view and some new experience.
Although both are weighed with their respective pros and cons, it should be entirely dependent on one thing: the quality of the training that can be given internally and externally. The best training one can offer, is a personalized one where you will be certain that your prospective employees will be trained with your organization's structure and practices in mind. On the other hand, external training is a more productive, outsourced method, where none of your own resources (other than capital), will need to be expropriated to this cause.
Both internal and external sales traning for all sales force employees. Our policy is90% internal and10% external training.
